👋 Hello there

I'm Kuzi, the visionary behind Aravur. My journey from data analyst to Ph.D. candidate has been driven by a desire to use data for social good. Advanced analytics shaped my understanding of customers, but I felt a need to extend that impact to wider communities. Pursuing a Ph.D. allows me to explore fantastic projects and push the boundaries of consumer behavior for positive change.

Experience:

As a Marketing and Loyalty Analyst in the rail industry, CRM Executive in rail and retail, and Demand Generation Manager in marketing agencies, my diverse experience uniquely positions me to understand industries and tailor solutions accordingly.

My professional experience

  • 7+ years shaping CRM programs. Proven skills in CRM planning, customer insights, journey mapping, email marketing, and data analytics. Past experience with industry leaders: Berghaus, Canterbury, East Midlands Railway, Jewson, and more. Let's elevate your brand next”

  • Early blog adopter turned marketing specialist. Non-coder, but expert in website essentials—indexing, SEO, and marketing integration. Let me craft your simple, low-maintenance website with years of hands-on expertise.

  • Pursuing PhD in Consumer Behavior and Machine Learning. Leveraging research expertise to decode consumer insights for enhanced customer experiences. Analyzing transactional data with advanced machine learning during my PhD