How We Select Our Scents

Each Aravur fragrance begins with research.

We study the science of how essential oils and aromatic compounds interact with the limbic system, the part of the brain that governs emotion, memory, and mood. From ingredients known to calm the nervous system to those shown to lift energy or focus the mind, every blend is intentionally chosen for its functional benefit.

But science is only part of the process.

Every scent goes through weeks of real-time testing: sprayed, lived with, and felt in the context of its intended mode. Sometimes, the effect is immediate. Other times, it’s a quiet certainty. There’s a moment where something shifts. You know it when you feel it.

That’s how we know it belongs.